We are a boutique brand consulting firm located in the heart of Vancouver, Canada. Our passion is to create branded experiences and products worth talking about.

We believe Design is the most powerful force in business. We believe in the power of people to effect change through creativity. Our work aims to challenge today’s conventions around brand identity’s strategy and development.

Our Approach Our Approach - Persona
Why Persona Why Persona
Who we Are persona_who-we-are

Our Work

St. George’s School

Strategic rebranding +
Identity development.

St. George’s School. One of the pre-eminent independent all-boys schools in Canada.

Vancouver

 St. George's School - Rebranding
Urban Impact

Strategic rebranding +
Identity development.

Urban Impact Recycling. Paper recycling & waste management leader in Western Canada.

Vancouver / Calgary

 Cabo Cortés Resorts - Rebrand strategy and identity
Cabo Cortés Resorts

Creative concept +
Brand platform development.

Cabo Cortés Resorts. A world-class luxury destination in beautiful Baja California.

Mexico

 Cabo Cortés Resorts - Brand identity
Paul Gauguin Cruises

Creative concept +
Brand platform development.

Paul Gauguin Cruises. Highest ranked small luxury cruise ship in the Condé Nast 08 RCA’s.

French Polynesia

 Paul Gauguin Cruises - Brand identity, brand book and creative direction for design team
CCES

Strategic branding +
Identity development.

Canadian Centre for Ethics in Sport. An independent, national, non-profit organisation.

Ottawa

 Canadian Centre for Ethics in Sport - Rebrand identity
Tetiaroa

Creative concept +
Brand platform development.

Tetiaroa. Marlon Brando’s atoll. A green luxury island destination two hours north of Tahiti.

French Polynesia

 Tetiaroa - branding strategy and development
Vancouver Canucks

Creative concept +
Brand Manifesto Document.

Vancouver Canucks. Canada’s passion is Hockey and the Canucks are Vancouverite’s team.

Vancouver

 Vancouver Canucks - Brand essence - visual language
MLS Bid

Creative concept + Identity
Print and packaging.

MLS Bid. Major League Soccer 2009’s expansion bid document.

Vancouver

 MLS bid document - Brand identity - packaging and brochure design
MUUVR

Creative concept +
Strategic storyline and prototype.

Muuvr. A prototype iphone app targeted at the outdoor enthusiast.

Vancouver

 MUUVR iPhone app prototype - Creative concept and design
PSST

Creative concept +
Brand platform development.

PSST!. Online service for stakeholders and board members of Mexican companies.

Mexico

 Psst website - Brand identity, creative concept
© Persona 2012 — we are a creative consulting firm specialized in branding