We are a brand consulting firm located in the heart of Vancouver, Canada. Our passion is to design branded experiences and create products worth talking about.

We believe Design is the most powerful force in business. We believe in the power of people to effect change through creativity. Our work aims to challenge today’s conventions around brand identity’s strategy and development.

Our Work

The Atlas Inititative

Strategic branding + Identity development.

the Atlas Initiative. A Canadian not-for-profit, with a mission to build awareness around men’s health.

Canada

the Atlas Initiative
Théâtre la Seizième

Strategic rebrand +

Identity development.

Théâtre la Seizième. The only French language, professional theatre company in BC.

Vancouver

Théâtre la Seizième - Branding by Persona
Fairborne

Strategic branding +
Identity development.

Fairborne. Local real estate developer creating communities throughout the Lower Mainland.

Vancouver

Fairborne - Vancouver real estate developer - Branding by Persona
St. George’s School

Strategic rebranding +
Identity development.

St. George’s School. Case study on the strategic rebranding and identity development for St George’s School. One of the pre-eminent independent all-boys schools in Canada.

Vancouver

St. George's School - Rebranding
Urban Impact

Strategic rebranding +
Identity development.

Urban Impact Recycling. Paper recycling & waste management leader in Western Canada.

Vancouver / Calgary

Cabo Cortés Resorts - Rebrand strategy and identity
Cabo Cortés Resorts

Creative concept +
Brand platform development.

Cabo Cortés Resorts. A world-class luxury destination in beautiful Baja California.

Mexico

Cabo Cortés Resorts - Brand identity
AUCC

Branded storyline +

Visual language.

Association of Universities and Colleges of Canada. The national voice for Canadian Universities.

Ottawa

Association of Universities and Colleges of Canada
Paul Gauguin Cruises

Creative concept +
Brand platform development.

Paul Gauguin Cruises. Highest ranked small luxury cruise ship in the Condé Nast 08 RCA’s.

French Polynesia

Paul Gauguin Cruises - Brand identity, brand book and creative direction for design team
CCES

Strategic branding +
Identity development.

Canadian Centre for Ethics in Sport. An independent, national, non-profit organisation.

Ottawa

Canadian Centre for Ethics in Sport - Rebrand identity
Tetiaroa

Creative concept +
Brand platform development.

Tetiaroa. Marlon Brando’s atoll. A green luxury island destination two hours north of Tahiti.

French Polynesia

Tetiaroa - branding strategy and development
MUUVR

Creative concept +
Strategic storyline and prototype.

Muuvr. A prototype iphone app targeted at the outdoor enthusiast.

Vancouver

MUUVR iPhone app prototype - Creative concept and design
PSST

Creative concept +

Strategic branding including website.

PSST!. Timely corporate information for stakeholders and board members of Mexican companies.

Mexico

Psst website - Brand identity, creative concept