The power of the individual in her ability to choose, connect with others and effect change, is greater and deeper today than ever before in history. People seek meaningful interactions. Brands who understand this will thrive. Brands who get it will move away from product-speak and will engage their audiences with more relevant and meaningful experiences.

At Persona we dig deep to find the differentiated soul of your brand.
With you we create brands that live and breath authenticity.

Persona refers to our human-centered approach to brand building.
—Here’s our list of services in three simple steps…


  • Brand Soul / DNA
  • Brand Strategy
  • Brand Assessment & Audit
  • Opportunity Analysis
  • Insight & Ideation
  • Consumer insights
  • Emerging Trends
  • Rebranding Strategy


  • Brand Development
  • Visual Identity
  • Design Systems & Collateral
  • Creative Capsules
  • Brand Books & Guidelines
  • Content Creation
  • Digital Branding
  • Website Design & Build
  • Print & Packaging


  • Brand Launches
  • Implementation Planning
  • Internal Brand Programs
  • Internal Brand Training
  • Maintenance
  • Quality Assurance