Brand strategy & product clarity for startups—helping founders define, position, and launch with confidence.

Transforming products into market-leading brands by building customer experiences that connect with human needs, not just features.

Brand strategist in Vancouver helping Contino scale

Launching a new product means more than having a great idea. It demands a clear brand strategy, effective market positioning, and precise product-market fit. At Persona, we partner with founders, startups, and innovation teams, bridging the gap between visionary ideas and market reality.

From idea to traction

Are you a startup founder struggling to articulate your brand’s value, differentiate your product in a crowded market, and develop a strategic go-to-market plan that can drive sustainable growth? Here's how we can help you succeed.

Making it happen

01—

Market fit & value prop

Innovative products must clearly demonstrate their value. We help you articulate exactly:

  • ⥤ Who your product is for.
  • ⥤ The specific problem it solves.
  • ⥤ How it uniquely outperforms competitors.
02—

Strategic go-to-market

Success means targeted positioning and precise audience understanding. We craft strategies that:

  • ⥤ Define clear market positioning.
  • ⥤ Identify early adopters and scalable audience segments.
  • ⥤ Create compelling brand messaging to attract and convert.
03—

Brand identity that converts

Your brand is an ecosystem, not just a logo. We develop cohesive brand systems that include:

  • ⥤ Memorable naming and verbal identity.
  • ⥤ Digital-first visual identity and UX/UI design.
  • ⥤ Integrated brand architecture connecting products, services, and company narrative.
04—

Storytelling for engagement

Storytelling is strategic for startups. We design narratives to engage:

  • ⥤ Customers by simplifying complex ideas into clear stories.
  • ⥤ Investors by highlighting credible growth potential.
  • ⥤ Partners by clearly aligning strategic value.

Related work

Contino packaging
Contino

Brand strategy and business design for a bold Vancouver healthcare startup

We transformed Contino’s breakthrough medical device from a technical MVP into a compelling, market-ready solution. Through strategic positioning, targeted messaging, and a clear go-to-market roadmap, we connected deeply with healthcare professionals and customers. Our storytelling approach built trust within the medical community, accelerated market adoption, and secured investor confidence.

Fast-track your brand clarity with a sprint.

For startups that need rapid alignment and clear direction, our Brand Clarity Sprint is a focused, high-impact process that helps define your positioning, messaging, and go-to-market strategy in just a few weeks.

What you get

Perfect for early-stage startups, founders seeking investment, and teams refining their next phase of growth

  • ⥤ Brand & Market Positioning – Identify where you stand and how to differentiate.
  • ⥤ Value Proposition & Messaging – Clarify your offering with sharp, compelling language.
  • ⥤ Go-to-Market Roadmap – A clear action plan for traction and investor confidence.

"Partnering with Persona was pivotal for us. They took Contino from medical device to a market-ready solution, clearly defining our brand positioning and value proposition. Persona’s strategic clarity and market-centric approach enabled us to resonate deeply with both healthcare professionals and investors, significantly accelerating our market traction. This collaboration set a solid foundation for our continued growth and success."

robert orr — ceo, life360 Innovations

Ready to launch with confidence? Let's talk.

Drop us a note, and we'll be in touch soon. Or call us at

778.995.6051

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