Fairborne Homes

Defining a legacy of thoughtful living

Fairborne Homes has built a reputation for crafting communities with integrity, purpose, and lasting value. As the company evolved, it needed a brand built from the ground up—one that would honour its legacy while positioning it for future growth. Persona led the comprehensive brand development, shaping both the strategy and identity to reflect Fairborne’s commitment to quality, thoughtful design, and livability.

Fairborne Homes website homepage
Fairborne Homes welcome text

A brand rooted in purpose

Fairborne doesn’t just build homes—it creates communities. To capture this ethos, we crafted a brand strategy that blends heritage with innovation, reinforcing Fairborne’s dedication to architectural excellence, livability, and long-term value. The identity system conveys warmth, trust, and craftsmanship, ensuring consistency across every touchpoint, from marketing materials to digital experiences.

Fairborne Homes website navigation
Fairborne Homes project pages
Fairborne Homes mobile site
Fairborne Homes website on mobile

Building for the future

With a refined logo, an elegant typographic system, and a curated colour palette, the new brand reflects Fairborne’s approach to timeless, thoughtful development. Every element was designed to resonate with homebuyers, investors, and industry partners, strengthening Fairborne’s position in the competitive real estate market.

Since launching the new brand, Fairborne has successfully elevated its market presence, reinforcing its reputation for quality and integrity. With a cohesive identity and clear messaging, the company is well-positioned to continue shaping exceptional living spaces for generations to come.

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