Pi Theatre’s work is raw, thought-provoking, and unapologetically disruptive—so its brand had to match. Through an in-depth consultative process, Persona helped distill Pi’s unique role in Vancouver’s independent theatre landscape, refining its positioning and messaging. The result? A brand that amplifies the essence of Pi Theatre: challenging expectations, pushing artistic limits, and creating space for stories that leave a mark.
Pi Theatre’s bold, boundary-pushing productions challenge audiences and spark deep emotional connections. Their work is fearless—designed to provoke, engage, and ignite conversation. Through a consultative process, we helped refine Pi’s brand identity, clarifying its unique role in Vancouver’s independent theatre scene. The result: a sharper brand purpose, a focused narrative, and a tagline—Fearless Theatre—that captures its commitment to thought-provoking, high-impact storytelling.
The revitalized visual identity brings Pi Theatre’s bold spirit to life, creating a dynamic and adaptable system that supports its evolving productions. Designed for flexibility, the new brand amplifies seasonal communications while ensuring Pi stands out in Vancouver’s competitive independent theatre scene.
"We hired Persona for our last brand refresh and couldn’t be happier. The process was a pleasure and the results were first rate. Javier understands the power and value of a comprehensive approach to developing both the internal and external touchstones of a powerful and effective organizational brand. Highly recommended."
