With a content-driven audience in mind, we built a visual identity and an intuitive digital experience that encourages participation. The platform serves as a hub where development agencies, funders, and researchers can share strategies, explore solutions, and respond to the evolving challenges of scaling impact globally.
The website architecture was designed for clarity and usability, ensuring seamless navigation across multiple languages. At its core, the site presents a clear Call to Action—eight key recommendations aimed at strengthening partnerships and improving scaling efforts. To further engagement, the Responses section showcases real-world applications, allowing users to see how others are putting these principles into practice.
By aligning brand strategy with user needs, Persona helped establish ScalingXchange as a go-to resource for the global development community—one that continues to shape the conversation on scaling impact worldwide.
