For TTI’s global gathering in Istanbul—bringing together 200 leading thinkers, donors, and policymakers—Persona crafted a highly visual communication strategy that translated complex research into accessible, compelling narratives. Through infographics, digital materials, and interactive visualizations, we made key findings tangible, sparking dialogue before, during, and after the event.
By extracting core messages from in-depth research, we developed story-driven visuals that made TTI’s work more engaging and actionable. From report documents to event materials and policy briefs, our design approach provided a seamless, visually compelling way to highlight TTI’s influence on policy and sustainable development.
Through data-driven storytelling, we transformed complex research into clear, visually compelling materials that demonstrated the impact of high-quality policy research. Our reports distilled key findings from the first phase of the TTI program, effectively communicating its influence on policy, sustainability, and the evolving role of think tanks in global development.
Building on TTI’s existing brand identity, we expanded its visual language across reports, posters, web content, and interactive graphics, creating a cohesive, scalable system that continues to strengthen engagement and drive global conversations on the role of think tanks in policy development.
"I can highly recommend Persona. Javier is strategic, and creative; he has the ability to take a complex message and distill it into easy-to-digest products. His visual skills are excellent, and he’s an absolute pleasure to work with."
