Meadowridge School is an International Baccalaureate Continuum World School, offering Junior Kindergarten to Grade 12 education on a 16-acre campus in Maple Ridge, BC. As a member of CIS, CAIS, ISABC, and FISA, Meadowridge stands apart as a leader in inquiry-based, globally focused education.
While its curriculum was progressive, its brand identity did not fully reflect the open, immersive, and dynamic nature of its learning environment. Over time, its visual and verbal identity had become fragmented, diluting its unique philosophy and weakening its positioning in a competitive independent school landscape.
A school's brand DNA extends far beyond visual elements, embodying its core mission and cultural ethos. Persona guided a thorough brand audit, weaving together perspectives from faculty, students, parents, and alumni to distill the essence of Meadowridge's educational approach.
Persona was engaged to clarify, unify, and amplify the Meadowridge brand—ensuring that every aspect of its identity reflected its mission to nurture bold, adaptable thinkers who are ready to engage with a rapidly changing world.
In close collaboration with Meadowridge leadership, we crafted a unified brand strategy that refined both visual identity and messaging architecture. Our approach delivered:
A revitalized visual identity system bringing harmony to logomarks, typography, and colour applications while preserving the school's essential qualities of openness and dynamism.
A distinctive messaging framework that articulates Meadowridge's position as an institution fostering intellectual curiosity, personal autonomy, and emotional resilience.
A strategic implementation roadmap ensuring seamless transition across digital platforms, admissions materials, and environmental campus expressions.
Meadowridge challenges convention, preparing students not just for university, but for life. Its refined brand now embodies this spirit—dynamic, future-focused, and true to its progressive approach to education.
With a clear and compelling identity, Meadowridge stands ready to attract families and educators who see learning as an evolving, boundary-pushing journey. More than a rebrand, this transformation cements Meadowridge’s place as a school that is bold, grounded, and unbound.
